A record-breaking 2017 for the Lamborghini Museum: 100,000 visitor milestone reached.

Sant’Agata Bolognese, 11 January 2018 – The Lamborghini Museum in Sant’Agata Bolognese ended an extraordinary year, thanks to the record-breaking number of visitors from all over the world, which reached the 100,000 milestone in 2017.

 

With a two-and-a-half increase in turnover in just two years, the museum space of Lamborghini has attracted aficionados of every nationality: Europe, excluding Italy (which accounts for 30% of visitors) is the main catchment area with 42%, of which Germany (9%), France and Great Britain (5% each) and Holland (4%) take the lion’s share. They are followed by visitors from America (15%) and lastly from the Asia-Pacific region (13%)

In terms of visitor profile, 2017 saw a significant number of under-18 fans and an increasing presence of [...]

Sant’Agata Bolognese, 4 December 2017 – Automobili Lamborghini launches its third model the Lamborghini Urus, the first Super Sport Utility Vehicle, and creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. “The Urus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of intensive development and [...]

 

Please see below for details on how to live stream the Urus World Premiere happening in Sant’Agata on Monday, December 4. As you are aware, this is a historic moment for Lamborghini and we highly encourage each dealer to host a gathering with clients and prospects to enjoy this moment.

 

Date: Monday, December 4, 2017

Time: 12:00 PM to 12:45 PM ET

Link: https://www.lamborghini.com/en-en/live

*Available on both desktop and mobile

 

The event will also have a stream available on the Lamborghini Youtube and Facebook pages, and possibly Instagram (TBD). Please make sure you have a strong internet connection. Should you have any issues, please make sure to check your provider settings or use one of the alternate streaming methods.

 

We are looking forward to sharing the Urus with you next [...]

Top Gear Review Lamborghini SSUV – Words: Charlie Turner

We get behind the wheel of Lamborghini’s 641bhp Urus on both track and trail.

Over two tonnes of super-SUV is heading towards the Italian scenery. Fast. This is bad. After a confidence-inspiring first lap around the Strada Bianca gravel circuit at the top-secret Nardò test facility in southern Italy, the combination of over-commitment and surface change sees me charging towards the bushes.

My subsequent slide into the right-hander continues for what seems like a heroic length of time but is, in reality, a couple of seconds and somehow I emerge out the other side. This is good.

Subsequent laps give me time to try and process more of what’s going on: the grip and acceleration is impressive, but the car’s poise is what grabs your attention. [...]

Event Date: March 1-4, 2018

Experience unmatched exhilaration in truly stunning settings at Winter Accademia. These exclusive events present the unique opportunity to perform advanced driving maneuvers on snow and ice under the direction of professional driving instructors.

Lamborghini Winter Accademia is a unique opportunity to experience the pure adrenaline of testing up to 700 hp on snow and ice.  Your experience involves a dedicated driving program that will maximise your ability to get the most out of our cars and yourself, all in the luxurious environment that only Lamborghini driving programs can offer. Our Winter Accademia is one of the highlights of the Lamborghini calendar and is a must experience for any enthusiast. There is two different driving programs offered: Corso Intensivo and Corso Avanzato.

The Intensivo program is an exciting one-day course with a focus on dynamic driving techniques and performance handling. Guests will build their skill level [...]

Lamborghini Esperienza allows motorsport enthusiasts to take on challenging curves and breathtaking straightaways. Additionally, the occasion to revel in the pure exhilaration of Lamborghini. This is all done on the most renowned tracks in North America.

Lamborghini Esperienza

This June, Esperienza descended upon the mountains of Pennsylvania to offer thrills at Pocono Raceway. With a rich and enviable history, Pocono served as an idyllic venue to introduce Lamborghini’s newest V12 model: the Aventador S. The 2.5-mile, asphalt track proved perfect as drivers completed challenges. All while chasing thrilling speeds and conquering some of the most severe curves in motorsport.

Lamborghini’s team of drivers hand-selected from the top ranks of professional motorsport, guided each driver through many ambitious maneuvers all within the newest models that pushed their limits to unprecedented levels. Elevating the task of [...]

 

EPIC. This is the only word we can use to describe GIRO Canada 2017. 21 Lamborghini’s set off from our Lamborghini Calgary showroom on a 4-night, 5-day legendary road trip. 1500km, remarkable scenery, new friendships, new memories…. a truly once in a lifetime experience that will not be forgotten.

DAY ONE

The first day began early on Wednesday morning with drivers arriving for an Italian-themed breakfast at our showroom at 8.00 am. Breakfast was followed by a driver’s meeting to sum up our day and to answer any questions drivers may have had. At 9.00 am we set off towards our first destination across the US border. The road to the border was a fun one, up through East Glacier Park, drivers saw exceptional views and turns that required quick thinking and [...]

The 2017 edition of Lamborghini Squadra Corse youth programs enters the heart of the season. In June, the Imola Autodrome hosted the first training session for members of the two talent programs of Lamborghini’s Motorsport division: the Young Drivers Program. Open to young drivers who compete in the single-brand Lamborghini Super Trofeo, and those in the GT3 Junior Program. Reserved to young talents who race in the major GT championships worldwide with the Huracán GT3.

In all, more than forty promising young Motorsport talents were selected by Lamborghini Squadra Corse with the aim to help them grow toward becoming professional drivers and brand ambassadors.

For Lamborghini’s racing division, in fact, talent and speed on the track are not the only prerequisites necessary for becoming a “Pro”. Other qualities are required. For this reason Squadra Corse’s talent programs are organized so as to offer the young drivers [...]

Calgary June Drive 2017 in support of Alberta Animal Rescue Crew Society – AARCS Alberta Animal Rescue Crew Big Brothers Big Sisters of Calgary and Area BBBS Calgary and Area and Alberta Children’s Hospital

At the end of June, Weissach and Lamborghini Calgary hit Alberta hard with with a spectacular drive through Banff, Lake Louise, and on to beautiful Invermere, BC.

Our journey started off at our showroom with coffee and a light breakfast before setting off toward scenic Banff. Our route began slightly north-west towards Cochrane, further west through Canmore, then north up to Lake Louise. Our lunch stop took us to the stunning Station Restaurant in Lake Louise. There, we enjoyed lunch and took in the spectacular views of Lake Louise. With full stomachs we continued our journey, convoy-style south, to the [...]

Beverly Hills, California, June 22, 2017 – Automobili Lamborghini America delivered the first example of the groundbreaking Centenario Roadster in Beverly Hills, California.

The open-top supercar is one of only 20 roadster versions of the 770-horsepower Centenario that will be produced, and marks the first worldwide delivery of the Centenario Roadster.

The Cententario is designed in honor of the 100-year anniversary of founder Ferruccio Lamborghini’s birth, and the car represents The House of the Raging Bull’s commitment to innovative technology and inspirational design in limited-edition form. The Centenario continues Lamborghini’s strategy of producing one of a kind vehicles of extraordinary value that are truly unique to its owner.

“This is a very significant vehicle, not only for the Lamborghini brand, but for overall innovation in the super car industry,” said Alessandro Farmeschi, Chief Operating Officer, Automobili Lamborghini America, LLC. “Being at the forefront of carbon fiber [...]